I began by researching past concepts and analyzing AIGA’s social media identity to understand the visual language and tone of previous events. My team and I brainstormed nine unique concepts, refining them down to three strong directions to present to the client.

The overarching goal was to create a modern, playful, and youthful identity that stood out. We focused on visuals that were energetic and celebratory, emphasizing movement and progress to align with the “test flight” theme. The final design reflects this balance, which blends fun and professionalism while maintaining clarity and cohesion across all applications.

The final deliverables include social media posts, Instagram stories, Eventbrite & website image, email headers, posters, slides template, Zoom backgrounds, and an identity guide.