vitality
client
role
Creative Director, Designer
overview
Loyola University’s Wellbeing + Emotion lab conducts research with the framework to cultivate positive health and wellness outcomes.
Vitality is an app for mental and physical health that reflects a science-based understanding of wellbeing.
tools
approach
In 15 weeks, we built vitality’s brand from the ground up. From researching the scientific materials from the client to setting up a timeline that aligns with UX research and development, developing 3 different brand guidelines to applying the assets to the interface, we strived to close the gap between psychology focused scientific data to a brand that is dynamic and sincere.
The garden-inspired assets draw from the complexity of emotions: Emotions are dynamic, ever-changing, and often overlapping. Emotions are fluid, complex and layered.
We don’t want to box the users into a single feeling. Instead, these shapes represent the fluid, ever-changing nature of emotions.
