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+84 food & culture

vibrant traditional restaurant branding

overview

+84 is a traditional restaurant that focuses on the authentic taste of Vietnamese cuisine, targeting the Vietnamese community abroad, providing a taste of home amidst a foreign land. The brand is bold, sincere, familiar, and authentic.

tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate

role

Creative Director, Graphic Designer

design

+84 is Vietnam’s country calling code in telecommunication. Inspired by Hanoi’s traditional street signs, the +84 logo captures the spirit of sincerity through familiar, everyday imagery that reflects the essence of both the city and the country.

pattern

The common texture of terracotta wall tiles in homes and collective quarters shared by many households in Vietnamese architecture inspired the brand's pattern.

The elements that make up the pattern were extracted from the logo’s frame itself to ensure consistency and aesthetic.

design

pattern

The common texture of terracotta wall tiles in homes and collective quarters shared by many households in Vietnamese architecture inspired the brand's pattern.

The elements that make up the pattern were extracted from the logo’s frame itself to ensure consistency and aesthetic.

design

pattern

The common texture of terracotta wall tiles in homes and collective quarters shared by many households in Vietnamese architecture inspired the brand's pattern.

The elements that make up the pattern were extracted from the logo’s frame itself to ensure consistency and aesthetic.