+84 food & culture

branding

branding

branding

editorial

editorial

editorial

case-study

case-study

case-study

social-media

social-media

social-media

logo

logo

logo

overview

+84 is a traditional Vietnamese restaurant that focuses on the authentic taste of the cuisine.

+84 is familiar, authentic, bold, and sincere.

+84 is a traditional Vietnamese restaurant that focuses on the authentic taste of the cuisine. +84 is familiar, authentic, bold, and sincere.

+84 is a traditional Vietnamese restaurant that focuses on the authentic taste of the cuisine. +84 is familiar, authentic, bold, and sincere.

tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate

approach

+84 is Vietnam’s country calling code in telecommunication. The logo was inspired by the familiarity of the pattern and color of Vietnam’s street signs. The bold outline and stylized typography give the design a modern touch.

The common texture of terracotta wall tiles in homes and collective quarters shared by many households in Vietnamese architecture inspired the brand's pattern.

The elements that make up the pattern were extracted from the logo’s frame itself to ensure consistency and aesthetic.

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