+84 food & culture
vibrant traditional restaurant branding
overview
+84 is a traditional restaurant that focuses on the authentic taste of Vietnamese cuisine, targeting the Vietnamese community abroad, providing a taste of home amidst a foreign land. The brand is bold, sincere, familiar, and authentic.
tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate
role
Creative Director, Graphic Designer
design
+84 is Vietnam’s country calling code in telecommunication. Inspired by Hanoi’s traditional street signs, the +84 logo captures the spirit of sincerity through familiar, everyday imagery that reflects the essence of both the city and the country.
pattern
The common texture of terracotta wall tiles in homes and collective quarters shared by many households in Vietnamese architecture inspired the brand's pattern.
The elements that make up the pattern were extracted from the logo’s frame itself to ensure consistency and aesthetic.
