vĩnh-thuận rebrand & packaging
overview
tools
approach
I began this project by researching other pre-mixed flour brands and conducting a competitive analysis. My goal was to create a design that balanced a fresh, engaging aesthetic with the traditional functionality of the packaging. A new color palette was introduced while multilingual elements were kept to ensure accessibility.
The redesign prioritized sustainability, switching from plastic to eco-friendly paper bags.
This project taught me how to be creative within constraints, maintaining essential information while improving both the visual appeal and functionality of the packaging.
logo exploration
The final logo design features a combination of the logo mark and logotype, made to ensure contrast and visibility across all use cases. While maintaining key elements from the original design, the new logo shows a balance that honors the brand's identity while enhancing its versatility.
vinh thuan's original design
some of the logo sketches
some of the digitized logo sketches
some of the logo sketches
illustrations
The illustrations represent real dishes made from these flours, brought to life through broken lines, a limited color palette, textured elements, and minimal details. This approach adds a playful and engaging quality to the visuals, making them fun to look at and interact with.
